We often go on Listing Presentations, and we have found a common theme amongst those interviews! The savvy seller always asks the appropriate questions. We have composed those questions below:
1. Start with Referrals and Online Research:
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Ask for recommendations: Talk to friends, family, colleagues, and neighbors who have recently bought or sold a home in San Jose. Personal referrals are often the most reliable.
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Check online directories and review sites: Websites like Zillow, Realtor.com, Yelp, and Google Reviews are great places to find agents and read client testimonials. Look for agents with a high volume of positive reviews and a strong track record.
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Explore brokerage websites: Major brokerages like Compass, Redfin, Keller Williams, Intero, and Coldwell Banker often list their agents and their specialties.
2. Key Qualities to Look For:
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Local Market Expertise (Hyperlocal Insight): This is paramount in San Jose. You need an agent who understands not just the city, but specific neighborhoods, school districts, zoning restrictions, and local comparable sales. An agent who "lives and breathes" San Jose neighborhoods will have a better grasp of trending prices and unique market conditions.
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Experience and Proven Track Record:
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How many homes have they closed in the last 12 months?
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Do they have experience with your property type (condos, single-family, luxury)?
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Do they represent both buyers and sellers, or specialize in one?
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Ask for their sales history – a good agent will be proud to share it.
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Clear, Responsive Communication: Real estate moves fast. You need an agent who communicates clearly, consistently, and quickly.
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Do they return calls/texts within a few hours?
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Can they explain complex details simply?
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Do they proactively update you, or do you always have to follow up?
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Strong Negotiation Skills: A skilled negotiator will advocate fiercely on your behalf, whether you're buying or selling. They should know when to push, when to hold, and how to read the room to get you the best deal.
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Modern Marketing Strategy (for Sellers): If you're selling, look for an agent who offers:
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Professional photography, video tours, and drone footage.
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Strategic social media exposure.
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Targeted email campaigns and listing syndication.
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Data-driven pricing analysis and buyer profiling.
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Full-Time Commitment: Ensure the agent is a full-time professional, not someone doing real estate as a side gig. You need someone dedicated and available when you need them.
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Integrity and Honesty: Trust is crucial. Look for an agent who is transparent, honest, and puts your interests first, even if it means telling you something you don't want to hear.
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Certifications and Professional Memberships: While not always necessary, certifications like Certified Residential Specialist (CRS) or Accredited Buyer's Representative (ABR) indicate additional training. Membership in the National Association of Realtors (NAR) means they adhere to a code of ethics.
3. The Interview Process:
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Interview multiple agents: Don't settle for the first one you meet. Treat it like a job interview and prepare a list of questions.
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Ask specific questions about their process:
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How will they help you find homes in your price range (for buyers)?
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What comparable listings are in your area, and what do they think your home is worth (for sellers)?
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What challenges do they anticipate in the current market?
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How do they handle communication and how often will you hear from them?
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What are their fees and how is their commission structured?
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Will you primarily work with them or their team/assistants?
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Request references: Ask to speak with recent clients to get their perspective on the agent's responsiveness, honesty, and results.
4. Red Flags to Watch Out For:
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Vague answers or overpromising (especially on price).
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Lack of specific neighborhood knowledge.
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Part-time agents who may not be available.
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Pushy tactics or pressure to sign quickly.
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A "one-size-fits-all" approach to real estate.
By following these steps, you'll be well on your way to finding a good real estate agent in San Jose who can effectively guide you through your real estate transaction. If you are thinking about buying or selling, contact the Moles Group today and schedule your Free Consultation Today!