As we head into early 2026, the South Bay real estate market continues to favor sellers—but it’s not business as usual. While many agents still cling to the age-old mantra that the “prime time to list your home is the week after the Super Bowl,” even dubbing it the kickoff to the real estate Super Bowl, the market dynamics tell a more nuanced story.

Inventory Remains Extremely Tight

Despite seasonal shifts, inventory is still historically low across Santa Clara County. Local trends indicate that many cities are experiencing one of the tightest markets in recent memory—with active single-family homes for sale down sharply from typical levels and far below balanced market conditions. 

In fact, while national housing inventory has been inching up in some regions, overall supply remains constrained and well below the six months’ supply normally associated with a balanced market. 

This low inventory scenario means that well-priced, well-prepared homes still stand out and sell quickly—regardless of the time of year.

Spring Seasonality Still Holds, But the Holidays Didn’t Stop Buyers

Traditionally, Santa Clara County sees its most active selling season from February through May, when buyer traffic and new listings typically rise and homes spend fewer days on market.

However, the 2025 holiday period showed that desirable, competitively marketed homes didn’t wait for spring. Homes in sought-after neighborhoods that were priced right and staged for success sold in under 10 days, with multiple offers—one listing drawing 17 offers to be exact right before Christmas!

This kind of activity highlights two key points:

• Buyers remain intentionally active.

• Low inventory gives prepared homes an edge year-round.

Why Buyers Are Still in the Market

Even as mortgage rates and pricing trends have moderated, demand hasn’t evaporated. In areas like Santa Clara County, homes are still selling quickly once listed—often receiving multiple offers and going pending in well below average market time. 

With median sale prices still strong and competition intense for quality listings, buyers are motivated to find a place to call home now, not just in spring.

So Should You Wait Until After the Super Bowl?

Here’s the truth: waiting for a “perfect” week on the calendar might cost you your edge. With only a fraction of the homes on the market that buyers want to see, the best strategy right now is to prepare your home for market today.

Sellers who took action over the holidays reaped the benefits—selling fast and often well above asking price. If your goal is to capitalize on this fiery market, preparation cannot wait for a date on the calendar.

What This Means for South Bay Sellers

• 🎯 Demand is real and active — buyers are out there now.

• 📉 Inventory is low — fewer choices mean more competition for quality listings.

• 🏡 Prepared homes sell fast — staging, pricing, and presentation make all the difference.

Ready to Make Your Move?

If you’re thinking about selling in the South Bay, the time to start prepping your home is now. Don’t wait for the calendar—let’s position your home to compete in today’s market and maximize your return.

👉 Reach out today for a personalized market analysis and strategy for your home.