Every summer, I receive a call from at least one seller asking:

"Danielle...we only had one showing this weekend. Is something wrong?"

My answer is almost always the same:

Let's look at the calendar before we look at the price.

One of the biggest parts of my job isn't just marketing homes—it's helping my clients understand buyer behavior and setting realistic expectations throughout the selling process. Real estate has natural rhythms, and one of the most predictable slowdowns happens every year around the Fourth of July.

If your home is currently on the market—or you're thinking about selling soon—here's what you should know.

Every Year Tells the Same Story

One of the most valuable tools we have as Realtors is historical data.

The chart below tracks weekly property showing activity over the past five years, with the orange line representing 2026. The shaded green section highlights the period between June 30 and July 6.

What stands out?

Showing activity consistently drops during the week surrounding the Fourth of July.

This isn't unique to one market cycle or one year. It's a seasonal trend that repeats itself year after year as buyers shift their attention to family gatherings, vacations, and holiday celebrations.

What Does This Mean for Santa Clara County Sellers?

Here in Santa Clara County, we're still seeing motivated buyers actively searching for homes. However, even in a healthy market, buyers are people first.

During the week leading up to and immediately following Independence Day, many families are:

• Traveling
• Hosting friends and family
• Taking advantage of summer vacations
• Pressing pause on home shopping until after the holiday

As a result, it's completely normal for showing activity to slow down for a brief period.

That doesn't necessarily mean:

• Your home is overpriced.
• Buyers have disappeared.
• The market has suddenly shifted.
• You need to reduce your price.

It often simply means buyers are temporarily focused elsewhere.

Timing Matters When Listing

If you're preparing to list your home, this is another reason why timing matters.

Launching a home isn't just about choosing the first available date—it's about understanding when buyers are most engaged.

Depending on your goals, it may make sense to:

• Launch before the holiday to capture buyers before they travel.
• Wait until after the Fourth of July when showing activity begins to pick back up.
• Adjust your marketing expectations if your home is already on the market.

Every home and every seller's situation is different, which is why having a thoughtful strategy is so important.

The Bigger Picture in Santa Clara County

While we expect a temporary slowdown in showings over the next week, the overall Santa Clara County market remains active.

Inventory has continued to build compared to earlier this spring, giving buyers more choices. At the same time, well-prepared homes in desirable neighborhoods—especially those with strong schools, updated finishes, and competitive pricing—are still attracting serious buyers.

Markets don't move in straight lines.

They move in predictable seasonal patterns.

Understanding those patterns allows sellers to stay focused on the bigger picture instead of reacting emotionally to a few quiet days.

My Advice to Sellers

One of the biggest mistakes I see homeowners make is assuming that a slow weekend means something is wrong.

In reality, context matters.

If your home receives fewer showings over the next 7–10 days, don't panic.

It's likely not your home.

It's simply the calendar.

This is exactly why I believe communication is so important throughout the selling process. My job isn't just to put a sign in the yard—it's to help my clients understand what's happening in the market so they can make informed decisions with confidence.

Thinking About Selling This Summer?

Every neighborhood—and every home—has its own story.

Whether you're selling in Almaden Valley, Cambrian, Willow Glen, Los Gatos, Saratoga, Los Altos, or anywhere throughout Santa Clara County, having the right strategy can make all the difference.

If you're wondering whether now is the right time to list—or simply want to understand what today's market means for your home—I would love to help.

Let's create a plan that's based on local data, seasonal trends, and your unique goals—not just the headlines.